Deep End Talent Strategies

Stronger than the Current

About Us

About UsAbout Us
Deep End Talent Strategies (DETS) works with companies and individuals to keep each connected to what the other side needs in today's employment relationship.

We offer resume writing and career coaching for individuals and provide full-service talent management and HR consulting for businesses of all sizes.

We guide organizations and leaders through the full spectrum of talent management from recruitment and on-boarding to motivation and engagement, rewards, learning and development, succession planning, and exit. DETS is a Certified Partner of the Predictive Index, the world's leading talent optimization platform. We help businesses determine if their leadership, teams, and culture are well suited and aligned to their business strategy.

Sometimes we find ourselves in the deep end of business growth, struggles, change and challenge. The deep end can be dark and frightening; we can be the light, life jackets, or even floaties. The deep end is where you have the most space to maneuver, make a splash, and create powerful ripple effects.

The current can be strong-Deep End Talent Strategies is stronger.

Individual Career Services

Looking to Make a Career Transition?

We offer support for job seekers in a number of ways, including our Pathfinders program. Pathfinders is a four-step program specifically designed for people with 10+ years of experience considering a change.

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You're Hired! The Job Search Playbook & Online Course

Finally! Someone put it all in one place for you-end end to end set of materials to help you compete and win in today's job market. This online course includes a downloadable and printable E-Book called You're Hired! The Job Search Playbook.

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Resume & LinkedIn Masterclass

On-demand, in-depth training on resumes, cover letters, LinkedIn profiles, networking, and job searching. The Masterclass is two hours of in-depth training broken into bite-sized learning sessions.

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Personalized Resume Review

Our Pro, Shawna, will record a video reviewing your resume and send you personalized feedback and suggestions to pass the automated screeners and have a resume that can be seen by actual humans.

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Free Resume Builder

Build a free resume that is modern, crisp, professional, and will pass the automated screeners 100% of the time.

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Resume Writing & Career Services

We offer writing services for resumes, cover letters, CVs, and related career search and advancement materials. Our clients are also invited into our Facebook group for networking, sharing and learning tips, and gaining support from other job seekers.

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Career Coaching & Retained Search Services

In addition to or instead of resume writing and training services, we offer career coaching services as very competitive prices with the utmost flexibility. Buy one hour or a group of hours and use the time in 15-minute increments when and how you need them.

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Job Search Tune-Up

If you car wasn't running properly, you'd take it to a mechanic, right? Not feeling well, you'd see a doctor? Well, if your job search isn't producing the results you'd like to see, perhaps it needs a tune-up, as well?

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Strong Interest Inventory

The Strong, part of the Myers Briggs family of personality assessments, is the only tool deemed valid and reliable to link personality and motivators with possible occupations.

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HR Consulting Services



Set us as one of your favorites on your phone and don’t worry about how much each call will cost for quick HR support and advice.

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We offer services in the full employment life cycle and ensure talent strategies align to your business strategies. Some services have downloadable templates and even facilitator guides for your in-house team.

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Certified facilitators can design and lead customized training, workshops, or team development activities.

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Our HR on Demand program costs less than taking your team out to lunch yet is perceived as a rich employee benefit. Every employee and manager can call for policy interpretations or to just have a confidential resource. We compile the themes of those conversations to empower leadership to continually enhance and monitor the employee experience.

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DETS is a Certified Partner with the Predictive Index, the world's leading talent optimization platform.

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Articles & Thought Leadership

A Year In The Deep End

This week marks the first anniversary of Deep End Talent Strategies (DETS), and what a year it’s been! The traditional first-anniversary gift is paper to symbolize writing a new chapter in life. I am proud to have written a new chapter in my personal and professional life and helped many others do the same. I set out to create a business that bridges the gap between employers and employees, providing HR consulting services to small and growing businesses AND career services to individuals in transition. People I know and trust gave well-meaning advice like, “If you chase two rabbits, you won’t catch either” and “You need to choose-you can’t successfully service the B2B and B2C worlds.” Anyone who knows me for more than a minute will attest to the fact that all you must do is tell me I cannot do something, and it is game on! Despite some well-meaning but misplaced caution and a global pandemic, I also had unwavering love and support from my husband, family, friends, and colleagues. Reflecting on this first year has been a lot of fun.

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Recruiting Gut Check: Reframing A Candidates Behavior For Job Fit

We rely on technology and processes to fill critical positions. The use of both allows us to operate lean and, when set up well, can provide a better candidate experience. Humans being human can disrupt our flow. The science is continually refining the systems to reduce disruption. The art is looking up from the computer to face the disruption, see it as a human being, and ask what their behavior says about the person’s fit for that role. I'm sharing a recent experience which was truly a gut check moment for me as a recruiter. The line between between following directions and taking initiative is thin.

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Ensure Job Fit and Reduce the Cost of a Bad Hire

I have people ask from time to time why I work with companies and individuals. Perhaps they think I cannot make up my mind, but the real reason is that I am committed to bridging the gap between companies and employees. Improving the employer, employee, and candidate experience has been a driver of mine for over twenty years! Companies want the best employees, yet few have mastered the science behind using data and people analytics to find them and assemble a dream team. Most candidates are willing to participate in *reasonable assessment processes because they too want the fit to be just right. The Predictive Index estimates that a wrong hiring decision costs about 30% of that individual's first-year salary. Have you ever been on a team when someone was added who was less than optimal? If so, you know there are additional costs to team dynamics and productivity that cannot be quantified.

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"Tiny adjustments…Tiny adjustments."

Don't let off the gas, survey the path, listen to the passengers, small corrections, and know there's help. After surviving a fall break water adventure (sounds dramatic and felt that way too), I reflected on the experience and the lessons learned that have guided my first year of business ownership and life, really.

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Working Under Pressure:  Be At Your Best When it Matters

DETS has released our second Ebook. Working Under Pressure dives into what happens to your mind and body under pressure, making better decisions under pressure, psychological solutions to pressure, and tips for being mindful in stressful situations.

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I Can't Believe You Said That?! How to Handle the Awkward/Bad/Inappropriate Interview Questions

When you really want to ask, "Do you know that was your out loud voice?" Dealing with bad/inappropriate/awkward interview questions.

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Learn to Handle Salary Discussions With Confidence

The most challenging part of a job interview for many candidates is the question of salary. Being able to discuss money matters with confidence will help you get the compensation you want and may even improve your job satisfaction. These are some steps to take before you get a job offer, after you get a job offer and in specific circumstances.

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Critical Knowledge Transfer

Knowledge transfer is key to business continuity and developing others within your organization. How do you capture and transfer tacit and explicit organizational knowledge?

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Working ON your Business vs Working IN your Business

Entrepreneurs and small business owners constantly struggle to balance the working on the business vs. in the business. The secret is delegation-but what to delegate and to who is the pivotal question.

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HR Leadership in the Post-Pandemic Recovery

The efficacy of HR departments will be one of the essential factors in determining survival, post-pandemic. These are the crises that strong HR departments prepare for, and the importance of HR representation has become increasingly evident for businesses without them. Here are a few considerations as we start to come out of strict isolation orders and are faced with new challenges, new communication needs, and new ways of working.

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Now is the time to (Re)assess your Employee Experience

After years of juggling everything from compliance to company culture, it is now evident that you may have focused less on company culture and more on company appearance. You’ve now realized there are two target audiences: the customer and the employee.

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How to pursue agility and development during uncertainty

Near the end of World War II, Winston Churchill declared, "Never waste a good crisis." He had just formed an alliance with Stalin and Roosevelt that would eventually become the United Nations, and Churchill’s quip summed up the ability—perhaps the need—during crises to exploit unexpected opportunities. Although life is a bit unsettled for many, it's also an opportunity to reset, including how you invest in yourself and your professional development. Victoria Swisher, author of Becoming an Agile Leader (2012), put it succinctly: "Learning Agility is an insurance policy for an uncertain future."

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Shawna Lake


Shawna started Deep End Talent Strategies to bring over 20 years of HR experience to companies and job seekers alike with a passion for keeping both sides of the employment relationship connected to what each other needs wants in today's job market.

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Succession Planning Resources

Individual & Competency Development Plan Tools

  • 3 key tools to turn talent assessments, 9-box, and calibration discussions into meaningful actions to ensure development plans are aligned to personal and professional goals AND future organizational needs. Package includes:
  • -Competency Development Job Aid to develop the most common shortfalls: Communication, Teamwork, Strategic Thinking, and Change Management
  • -Individual Development Plan Template with suggested activities
  • -Succession Planning & Talent Assessment Follow-Up Conversation which is the Manager's script of what to say and how to say it-broken down by where someone falls on the 9-Box

Turn-Key Succession Planning Program

  • This is it-the full package that allows a facilitator or HR leader to roll out and facilitate a full succession planning program. There are five key steps:
  • 1. Environmental Scanning
  • 2. Critical Role Profile
  • 3. Individual Assessment, Calibration, 9-Box
  • 4. Messaging
  • 5. Development Action Planning
  • Get all of the tools and editable templates to add your branding. Comes with a PowerPoint to lead a group through the process and a facilitator's guide/toolkit.
Deep End Talent Strategies
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