Shawna Lake

Founder & Principal Consultant

Shawna is a Principal Consultant for Deep End Talent Strategies. She brings nearly 25 years of experience in HR, training, and development across nonprofits and for-profit businesses in tech startups, energy, conservation, education, and advertising. Shawna has a master's degree in Adult Education and Executive Development. Her undergraduate degrees are in Management and Communications. Among her professional certifications and advanced training are her SPHR, SHRM-SCP, Facilitation Certification, Certified Career Coach, and Change Management Certification.

Lauren Byrum

HR Business Partner & Consultant

Lauren links HR needs and compliance with learning and development programs. Lauren’s degree is in Organizational Communications with the SHRM-CP designation. She brings global team leadership experience and manager coaching expertise to the team. Lauren often called upon to facilitate job leveling and career framework discussions, both in survey and workshop format. She trains leaders on the use of these frameworks to sustain programs post-implementation and builds supporting communication plans.

Cori Norton

HR Business Partner & Consultant

Cori Norton is a certified HR professional with her SHRM-CP designation and degrees in Marketing and Healthcare Management. Cori is a Certified Talent Optimizer and Predictive Index Partner. Cori is the firm’s expert on performance management aligned with development needs with performance and business outcomes. Cori also leads our compensation benchmarking and job analysis functions, as well as analytics projects. Cori has facilitated several workshops across the talent management spectrum.

Amy Cordill

Talent Acquisition Specialist

Amy Cordill is a Certified Talent Acquisition Specialist. She consults with organizations using a proprietary assessment that measures a company’s likelihood of attracting and retaining talent with their current mix of compensation, benefits, professional development, culture, work practices, and employer brand. Amy has degrees in Corporate Communications and Philosophy. Amy supports job design and analysis projects. She is a workshop co-facilitator and oversee research for the firm. When she's not working you'll find her hanging with her family and friends, walking her dogs, or watching Netflix.

Debbie Baldwin

Learning & Development Manager

Debbie assists organizations in developing programs grounded in adult learning and instructional design best practices, which are aligned with organizational goals and expectation frameworks. In addition, she holds a Master's in Learning Design and Technology, complemented by certifications in Diversity and Inclusion and Change Management. Debbie leads initiatives around custom learning design, job analysis and workflow mapping, journey mapping, and training strategy. Her professional background includes nonprofit work in the utility sector, education, and health and human services.

Jessie Hernandez Klein

Instructional Designer

Jessie is a detailed Learning Experience Designer with a Master's in Learning Design and Technology. Jessie creates learning interventions and change management strategies. Her talents extend to content creation in English, Spanish, and French for adult learners. Her credentials include certifications in Social Emotional Arts, International Academics Qualifications, and Treating Trauma through Expressive Arts. Jessie's professional background includes serving as a Program Manager and Educator with organizations addressing family and community resources for indigenous persons and addressing food insecurity in the Midwest. Jessie is a proud member of the Lipan Apache tribe and of the Chicano community.

Susie McKenna

Marketing Consultant

Susie has been a marketing and communications pro for 20 years. She holds a BA in Communications from Purdue University and a MA in Public Relations from Ball State University. In the chaos of 2020, Susie launched her own communications consulting business and connected with Deep End Talent Strategies. You can see her work right here on DETS social channels! When she's not at work, you'll find Susie on the lacrosse field or softball diamond watching her kids play!