This week marks the first anniversary of Deep End Talent Strategies (DETS), and what a year it’s been! The traditional first-anniversary gift is paper to symbolize writing a new chapter in life. I am proud to have written a new chapter in my personal and professional life and helped many others do the same. I set out to create a business that bridges the gap between employers and employees, providing HR consulting services to small and growing businesses AND career services to individuals in transition. People I know and trust gave well-meaning advice like, “If you chase two rabbits, you won’t catch either” and “You need to choose-you can’t successfully service the B2B and B2C worlds.” Anyone who knows me for more than a minute will attest to the fact that all you must do is tell me I cannot do something, and it is game on! Despite some well-meaning but misplaced caution and a global pandemic, I also had unwavering love and support from my husband, family, friends, and colleagues. Reflecting on this first year has been a lot of fun. When I put pen to the anniversary paper, DETS Chapter One’s outline came into view:
The support and encouragement for launching Deep End Talent Strategies have been overwhelmingly positive and much appreciated. I’m still often asked about the origin of the business name. I wrote an article last January that details my own experiences in the deep end. The deep end of a pool can be dark and overwhelming, but you also cannot dive into the shallow end without risking injury or the embarrassing lifeguard whistle. The deep end is where you have the most space to maneuver, make a splash, and create powerful ripple effects. So, how will Chapter Two read? Twelve months from now, I am confident the answer will be both positive and unpredictable. I can tell you what I am working on right now:
Thank you to everyone who has been there for me this year and helped write DETS’ first chapter. Now, where is the first birthday smash cake?
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Shawna Lake is the Founder of Deep End Talent Strategies, an HR consulting firm working with businesses and individuals. You know, B2B and B2C both. 😊 firstname.lastname@example.org