Rules Landing a Job Through LinkedIn

Are you LinkedIn? Many job seekers already regard LinkedIn as their most valuable social media platform, and new features are being added all the time. Staying up to date can help you land your next position.

If you've been using LinkedIn to research opportunities and connect with others, you'll be happy to know that they're now entering the job aggregator market. That means you'll find double the amount of job listings and more individuals to add to your network.

Learn how to use LinkedIn to take your job search to the next level. Get ready to polish up your profile and reach out to more people!

Creating a Knock-Out Profile on LinkedIn

  1. Write a compelling summary. Capture interest with a summary that tells an engaging story and describes your unique value. Keep it brief. An ideal length is about 150 to 300 words.
  2. Showcase your accomplishments. Use the experience section and links to other websites to demonstrate what you can contribute. Quantify your achievements and present your best work samples.
  3. Optimize your photo. Include a professional-looking photograph that conveys your personality. It's okay to wear a hat on Twitter, but here you want potential employers to be able to see your face.
  4. Customize your URL. Visit the LinkedIn help section for instructions on customizing your public profile URL. It will help you to show up sooner in search engine results.
  5. Pull it all together. Even if you have held several past positions, give your profile a once over to ensure that it has a cohesive theme. Check that the details are consistent across different sections.
  6. Stay updated. Promptly add significant new developments to your profile. Examine your language to remove terms that are becoming overused and add the latest industry buzzwords.

Communicating with Others on LinkedIn

  1. Multiply your connections. Start with your personal contacts, from your current supervisor to your hairdresser. Play around with the people and company searches on LinkedIn to discover more possibilities.
  2. Personalize your invitations. Unique invitations promote conversation. When you ask people to connect with you, refer to details like where you met or interests that you share.
  3. Collect endorsements. Endorsing someone on LinkedIn is as easy as clicking on one of their skills. Brighten someone's day by giving them a well-deserved endorsement. They'll often give you one back.
  4. Seek recommendations. Recommendations have more impact than endorsements. Consider who can give you the most persuasive testimonials. Giving recommendations is often the best way to get more of your own.
  5. Ask for introductions. Similarly, your contacts can provide referrals and introductions to people you want to get to know. Thank people for considering your requests and be gracious if they decide to decline.
  6. Prepare for interviews. LinkedIn is a great resource for finding information on companies and staff members. You may discover that you went to the same high school as the person interviewing you, for example.
  7. Continue your education. Take a look at who LinkedIn designates as the influencers in your industry. Read the latest news about relevant products and management trends. Consider becoming a premium member to get access to LinkedIn Learning!
  8. Share your expertise. At the same time, LinkedIn provides a forum for expressing your own viewpoints. Post updates on events or subjects on which you are knowledgeable. Please keep your LinkedIn content business or career-focused and save other social platforms for your pets, family pictures, and what you had for lunch.
  9. Join groups. Groups are one of the most popular features on the site. Participate in discussions and ask thought-provoking questions.

Knowing your way around the world's largest professional network gives you an edge in today's competitive job market. Build relationships and find career opportunities on LinkedIn. Need help with LinkedIn? Get our Resume and LinkedIn Masterclass for a deep dive into a great profile, how to map your resume, where to upload a resume (pros and cons of doing so), networking scripts, and job searching on the platform.